Change & Culture Consulting
When strategy fails, it’s often not because it’s the wrong strategy.
It’s because no one translated it into language the people who had to engage with it, live with it and activate it could actually understand.
Over a 30-year career, I’ve worked with large corporates and boutique companies across PR, business communications consulting, employee engagement and brand positioning; I’ve advised clients and I’ve been a client; I’ve led and worked with teams across multiple markets and cultures.
I’ve seen the same failure play out, organisation after organisation: something important that wasn’t communicated well, or wasn’t communicated at all. That repetition is its own kind of training. It builds a diagnostic instinct for exactly where translation breaks down, and what it takes to fix it.
Root & Reason is that instinct, turned into a practice.
Who is this for?
I work with organisations navigating structural or cultural change (restructures, mergers, leadership transitions, culture resets) where the strategy is set but the story isn’t yet.
This change communications work runs in two directions: helping employees understand and act on change internally, and helping external stakeholders understand and believe in it.
Same translation problem, two audiences.
Four sectors, one discipline.
FMCG, Not-For-Profit, Financial & Insurance Services and Health & Wellness.
Built deliberately.
Laser-focused on where I can add real value.
Your partner throughout the process.
With you for however long it takes to get the job done.